Strathmore Times Media Kit

Frequency Weekly
Publication Day Friday
ROP format 8C tabloid
page depth 15.25 inches
(213 lines)
Circulation
Total Controlled Circulation 11,503
Audit Basis: CMCA
stats
Rates
ROP open rate per column inch $6.50
Colour rate per column inch $1
Position charge 0.20% of ad cost
Net FSI rate charge (CPM) $165.00
*ROP specifications
1C – 1.13”
2C – 2.45”
3C – 3.75”
4C – 5.0”
5C – 6.35”
6C – 7.5”
7C – 9.0”
8C – 10.25”
Demographics
Total Population
Males 12,332
Females 12,129
Total households
with children 2,840
without children 2,020
person/household 2.9
*Household income
average $75,668
percent over $60k 56%
percent over $100k 24%
*Education
none 19%
other 81%
high school 28%
trades 15%
college 24%
university 15%
*Labour force top industries
Agriculture, forestry, fishing and hunting 14%
Construction 10%
Retail trade 10%
Transportation and Warehousing 7%
Manufacturing 7%
*Average household spending/yr
Mortgage payments $4,876
Cell and internet $570
Home renovations $2,922
RRSP’s $1,852
Lotteries $143
Health insurance $344
Appliances $373
Furnishings $859
Computer Hardware $356
Auto/truck purchase $3,031
Auto/truck lease $804
Air travel $364
*Agriculture
total number of farms 702
livestock farms 21
oilseed farms 27
wheat farms 112
farms using internet 310
Distribution Footprint
Newspaper circulation area “footprint” containing
communities where a minimum penetration level is achieved.
Communities delivered to by this newspaper distribution.
Provincial/National Park or First Nations Reserve.
Canada Post forward sortation area (FSA) boundary.
Major and minor roads.
Footprint details
Total population: 25155
Total dwellings: 8275
Circulation
Audit date: Annual
Audit basis: CMCA Free
Controlled circulation: 11,500
Total circulation: 11,500
Communities (Top 22)
Strathmore 7,258
Langdon 1,864
Carseland 500
Standard 446
Rockyford 427
Cluny 287
Gleichen 220
Hussar 218
Arrowwood 115
Lyalta 81
Chestermere Lake 25