Town agrees to three-year funding agreement with Strathmore Stampede

By John Watson Local Journalism initiative Reporter

The Town of Strathmore will once again be sponsoring the Strathmore Stampede this summer, following the renewal of their sponsorship agreement. 

During the April 5 regular council meeting, the Strathmore and District Agricultural Society (SDAS) presented to council their request to continue the agreement. 

Town council had previously agreed to a two-year sponsorship of the Strathmore Stampede in 2020, with a chance to renew the agreement in the third year. 

The original agreement was motioned into effect again and will carry forward for the next three years, with the town budgeting $25,750 annually for the Strathmore Stampede.

Town administration had recommended council proceed with this course of action on the basis that it would allow for budgeting stability around the event over the duration of the agreement.

Although the recommendation from town administration was to approve a three-year funding agreement, town council also had the option to sign a one or two-year agreement instead.

Prior to the renewal of the sponsorship agreement, Strathmore Town Council had budgeted $21,750 in 2022 to put towards the event. The now extra $4,000 will be taken from the communication and marketing operational budget to cover the difference. 

According to administration, the 2021 Strathmore Stampede enjoyed a record attendance. 

Ag Society president and CEO, Ryan Schmidt, wrote to council with the request for sponsorship prior to the discussion. 

“After hitting record attendance last year and growing our event by adding the Friday night concert, we are determined to continue to build the event for the benefit of the community, its businesses and in support of our proud ranching and farming heritage,” said Schmidt. “With the support of the Town and despite the lingering effects of the pandemic, we are determined to have a safe and phenomenal August long weekend for businesses, residents and visitors.”

Following a motion from Councilor Denise Peterson to approve the agreement, the motion for a three-year agreement, as presented was passed without opposition. 

As per its usual operation dates, the Strathmore Stampede is currently scheduled to take place over the August long weekend, this year running from July 29 to Aug. 1.