County launches new promotional brand

By Janet Kanters Times Editor

Wheatland County has launched a new brand to promote its community and development services’ department activities, market investment and visitation to the Wheatland County region.
The brand name, WC, with the tagline “infinite landscapes – infinite possibilities” was developed to “help define Wheatland and highlight the potential of the region,” stated a news release from the county.
The brand was developed not only for traditional economic development purposes, but also to promote development efficiencies and the emphasis on customer service to residents and potential investors, and tourism product development in Wheatland County.
“This is an exciting time for Wheatland County. We have developed a strategic economic development brand through thoughtful collaboration, led by our department staff with input from Wheatland County council, key staff and the valuable insight of our economic development board who represent our business community,” said Amber Link, Wheatland County reeve. “We will use this brand to tell our story – to show how future generations will build on our heritage of hard work and innovation. Wheatland County is open for business. We’re here with a renewed focus to support our existing businesses and industry, to add value to our agricultural producers and to attract new investments, businesses and visitors.”
The brand is being promoted within its own website (infinitewc.ca) and social media channels alongside the existing Wheatland County website and social media.
“The branding process has brought the divisions within the (community and development services) department into one train of thought – to focus on customer service, to improve and accommodate sustainable development opportunities and to explore ideas that have a potential for success within Wheatland,” said Matthew Boscariol, Wheatland County’s general manager of community and development services.
The first phase of the brand is to build the Wheatland story of its businesses, attractions, communities and partnerships. The foundation will be customer service driven and engaging to the stakeholders of the department.