Marketing workshop focuses on non-profit organizations

Times Reporter  

 

On April 26 Bow Valley College (BVC) is bringing in a workshop to help non-profit organizations learn and develop effective marketing strategies. Bill Brunton with Stratus Marketing will be running the workshop. 

“Bill is passionate about community. He has been a board member of the province of Alberta Child and Family Services Authority since 2005, and he also sits as chair for a community capacity and engagement committee since 2012,” said Teri McKinnon, Regional Education Representative for BVC. 

McKinnon said that Brunton has a respect for organizations that are trying to position themselves with a trusted brand, and he wants to help them build a strategy to do so. 

IN the past Stratus Marketing delivered a similar, and successful, workshop to BVC’s Foothills office, which is in the Okotoks/High River area. Stratus has offered support to BVC in their entrenchment of regional stewardship support to community building, said McKinnon. 

“Bill assists organizations to look inside and look outside. Understanding who you are and what you offer is just as important as understanding who your audience is and what they need,” said McKinnon.

“I would very much like to continue supporting the growth of the Strathmore/Chestermere region in their advancement of community development. Workplace training, further education and professional development are important for people to feel growth and meaning in their work effort.

“Increasing access to post-secondary and work development programs is a critical strategic focus of Bow Valley College.”

The workshop begins at 8:30 a.m. and will run until 4:30 p.m. The cost is $105 per person and it includes lunch and a manual. The workshop will be held at the BVC learning site, which is located in the Lambert Centre. There is a limit of 16 participants. To register contact Teri McKinnon at tkmckinnon@bowvalleycollege.ca or by phone at 403-462-2550.