Vices and TV villains
Morgan Lee
Strathmore Times
On Friday, Sept. 7 the Strathmore Crowfoot Liquor Store is going to be graced with the presence of a Canadian celebrity. Bernard Robichaud, better known as Cyrus, the nemesis of the Trailer Park Boys on the hit show of the same name, will be doing a bottle signing from 7-9 p.m. as a promotion for Mary Jane’s Primo Hemp Vodka and Premium Hemp Gin.“We are partnering up with a distribution company Mary Jane’s distillery and they have Bernard Robichaud aka Cyrus of the Trailer Park Boys as an endorsement deal with Drink Mary Jane’s,” said Shane Glass Director of Marketing and Advertising for Crowfoot Liquor.“Our Strathmore store has a lot of solid customers, we want to make sure that we’re not just focused on our northwest Calgary location. We want to make sure that we expand and bring it to our whole geographic area.”Robichaud will be flying through town for one night before running off to film the new Trailer Park Boys 3 movie this fall, and Glass said they are hoping to generate a little interest in both Crowfoot Liquor Stores and in Mary Jane’s products.
Mary Jane’s Vodka is a premium Canadian vodkaartisan-distilled in Kelowna, BC. If you happen to miss the signing at Crowfoot Liquor Store in Strathmore, and you’re a die-hard fan, you could hit the Crowfoot Liquor Store in Downtown Calgary from 10p.m. to 12 midnight on the same day to catch ‘Cyrus’ for a signing. Bottles of Mary Jane’s gin and vodka sell for $40 each for a 750ml bottle.